With 2007 U.S. obesity rates exceeding 20 percent in 49 states and continually rising since 1985, consumer demand for weight loss products and meal supplements has also increased. Overall, supplement sales for 2007 rank weight-loss meal supplements third, exceeded only by multivitamins and sports nutrition products.
Aside from a diminished quality of life, The American Obesity Association estimates that obesity-related health conditions result in $93 billion in medical bills annually, representing 9.1 percent of national medical costs and significant productivity loss due to related complications. As health care costs continue to spiral, companies, small-business owners and independent contractors realize that maintaining a healthy weight is a crucial component to preventive health and well-being.
With an estimated $33 billion spent on weight-loss products and services annually, consumer interest to reach and maintain a healthy weight is evident. Yet, when it comes to consumer confidence in weight loss supplements, skepticism is rampant. Nutrition Business Journal reports indicate that 46 percent of polled consumers believe that more than 70 percent of weight loss supplement products contain illegitimate claims. And with Ephedra and Fen-phen pulled from U.S. markets due to their harmful and even fatal effects, it’s understandable that consumer confidence in the weight loss category, as evidenced by a dramatic 2004 sales dip, has lead to cautious consideration of new weight loss offerings.
As consumers search out and consider weight loss supplements, the need for scientifically supported, safety-backed and “transparent” ingredients and products is of paramount importance. Harmful side effects can no longer be tolerated by a new wave of consumers viewing a healthy weight as a means to a healthy life. And with reports indicating that as many as 65 percent of Americans attempt some form of weight loss or weight control annually, LuraLean’s thorough roster of clinical studies and safety trials will help to ensure its success for a wary, more educated, and health-centered audience.
Product Description
LuraLean is a unique refined glucomannan ingredient that promotes healthy weight loss in overweight individuals. When used as a dietary supplement, LuraLean interacts with liquid in the stomach to swell to nearly 200 times its original size. Once expanded in the system, LuraLean promotes a feeling of satiety while traveling through the gastrointestinal tract, causing individuals to eat less. Additionally, LuraLean acts as a magnet, attracting and binding excess oils and calories and carrying them out of the system through normal digestion.
Additionally, LuraLean can help regulate cholesterol levels already in normal range, and along with a restricted diet, has been shown to improve glycemic control, serum lipids and promote healthy blood pressure in people with blood glucose, cholesterol and blood pressure issues. LuraLean can also help promote regularity.
The grade of LuraLean specifically for use in beverage applications, LuraLean Phoenix, is completely soluble and flavorless, and only achieves full viscosity upon reaching the stomach and interacting with digestive enzymes. It then expands to nearly 10 times its original size to promote a feeling of satiety while traveling through the gastrointestinal tract. Due to the fact that full viscosity is achieved only after reaching the stomach, beverage manufacturers can use LuraLean Phoenix in both high and low viscosity applications including waters, juices and smoothies.
LuraLean is manufactured via a proprietary process that delivers a condensed, soluble fiber end material with a higher molecular weight and viscosity than other fibers. During this proprietary manufacturing process, all impurities including enzymes such as mannanase are removed. Mannanase remains in other glucomannan ingredients during conventional processing and when the material is exposed to high moisture and temperature, which can occur even during storage, it begins to break down. The breakdown process continues when the ingredient reaches the stomach, further limiting its efficacy.
Because all impurities are removed from LuraLean, it has the unique ability to keep its viscosity while passing through the stomach and intestines, where other fibers fall apart. During testing which simulated conditions in the stomach and intestinal tract, LuraLean retained its viscosity for more than 24 hours. As illustrated in the following graph, other glucomannan ingredients showed significant breakdown after three hours.
LuraLean also has an extremely high fiber content compared to foods and other fiber ingredient offerings currently on the market. Every 100 grams of LuraLean contains 97 grams of pure fiber. Since fiber cannot be digested or absorbed by the body, LuraLean is passed through the system almost completely, carrying out excess calories and fats. The following chart compares the amount of fiber in 100 grams of LuraLean to 100 grams of other foods known for their high-fiber content:
LuraLean’s larger molecular size suggests that higher levels of fiber are condensed into a single particle, making it more efficacious than other forms of fiber.
In all research conducted on LuraLean, results show that it is completely safe for human consumption. The 14 safety studies conducted included dose-response, toxicity, acute toxicity and F1 in-utero exposure.
LuraLean is derived from the Amorphophallus konjac root, a plant native to warm subtropical and tropical eastern Asia. LuraLean is from Japan. Although glucomannan ingredients are available from other ingredient suppliers, they are generally sourced from China, and not supported by any clinical research proving safety and efficacy. This 100 percent natural, plant-based ingredient is patented in 33 countries and has been approved for use in the European Union.
When used as a supplement for weight loss, manufacturers create an application that allows individuals to take 1.0 gram, three times per day. LuraLean should be consumed approximately one hour before meals along with 200 – 250 ml of liquid for best results.
LuraLean Phoenix, engineered specifically for use in beverage applications, is completely soluble and flavorless, and only achieves full viscosity upon reaching the stomach and interacting with human enzymes. Therefore, beverage manufacturers can use LuraLean in both high and low viscosity applications including waters, juices and smoothies.
LuraLean also has the ability to withstand extreme heat and freezing temperatures, allowing for it to be used in a host of food applications including breads, cookies, soups, meal-replacement bars and ice creams.
The ingredient has GRAS (Generally Recognized As Safe) designation from the FDA and USDA.
Mechanism of Action
LuraLean has the ability to absorb 200 times its weight in water, resulting in a gel formation that has bulk-forming properties. This added bulk in the stomach just before a meal promotes a feeling of satiety while traveling through the gastrointestinal tract, causing individuals to eat less. LuraLean will absorb approximately 100 ml of water (in vitro), greatly increasing the moisture content of the food bolus during digestion. Studies show that the gel forms around the food particles, causing digestive enzymes to release sugars and fats at a slow rate. Additionally, LuraLean acts as a magnet, attracting and binding excess oils and calories and carrying them out of the system through normal digestion. LuraLean does not bind minerals and vitamins that are necessary for the body to maintain its health. However, some oil-soluble portions of vitamins and minerals may be blocked. It also works to increase stool volume.
LuraLean is free of calories due to the fact that the body cannot assimilate the carbohydrates it contains because the enzymes in the small intestine are unable to transform them into glucose and mannose.
The grade of LuraLean specifically for use in beverage applications only achieves full viscosity upon reaching the stomach and interacting with digestive enzymes. It then expands to nearly 10 times its original size to promote a feeling of satiety while traveling through the gastrointestinal tract.
Proof of Efficacy
More than 60 clinical trials have been conducted using LuraLean specifically that support its ability to:
• Promote weight loss in overweight adults, children and adolescents
• Regulate cholesterol levels already within normal range, as well as improve the cholesterol lipid status in overweight children, adolescents, adults and the elderly
• Suppress rises in glucose concentrations after a meal; LuraLean may also support blood sugar levels already in normal range
• Satiate people and promote positive metabolic effects
• Promote regularity and healthy colon function


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